A large aperture fisheye lens is a combination of a fisheye lens with an extremely wide viewing angle and a large aperture. The application of this lens in advertising photography is like a source of creativity, which can give products stronger expressiveness through a unique visual language.
In this article, we will start from several aspects to analyze the application advantages of large aperture fisheye lenses in advertising photography.
1.Building an immersive environment
The 180° ultra-wide angle of the fisheye lens can include more environmental elements, and with the large aperture blurring the edges, it forms a “wrapped composition” effect, giving the advertising image a more unique atmosphere and making the entire space dynamic and vibrant.
For example, when shooting a real estate model room, a single photo taken by a large aperture fisheye lens can simultaneously present a panoramic view of the living room, dining room, and balcony, blurring the edge debris and highlighting the core area of the picture; when shooting a restaurant advertisement, the fisheye lens can take a bird’s-eye view of the dining table to include all the food, tableware, and decorative lights in the picture, and the large aperture blurs the wrinkles of the tablecloth to highlight the texture of the food.
Large aperture fisheye lens creates an immersive environment
2.Exaggerate the main subject and strengthen the product features
The barrel distortion effect of the fisheye lens can magnify the central object and bend the edge lines outward, forming a “convex mirror” effect. This effect highlights the appearance and characteristics of the product, giving the product a unique and exaggerated visual effect that attracts the audience’s attention.
For example, when shooting car advertisements, using a fisheye lens to shoot the interior of the car will make the seats and dashboard extend outward, creating an illusion of “doubling the sense of space”; when shooting electronic products, small items such as mobile phones and headphones are placed in the center of the picture, and the distortion stretches the background lines, highlighting the sense of technology and the future.
Large aperture fisheye lens can highlight product features
3.Create a sense of layering that combines the real and the virtual
Large aperture and shallow depth of field can blur the distorted area at the edge of the fisheye lens, creating a sense of hierarchy of “clear center and abstract edges”.
For example, when shooting beauty ads, use a fisheye lens to get close to the model’s face. The eyes of the person’s face will be clear, and the cheek edges will be naturally thinner due to distortion and blur. When shooting a sports shoe ad, shoot the texture of the sole from above. The fisheye lens can stretch the lines of the ground, and the large aperture will blur the background runway, emphasizing the grip design.
Large aperture fisheye lens creates a sense of layering combining virtual and real
4.Artistic expression in low light environment
The large aperture increases the amount of light entering, reduces high-sensitivity noise, supports shooting with fisheye lenses in low-light environments, and helps advertising photographers obtain clear and bright images under various complex conditions. It is suitable for shooting scenes such as bars and night scenes.
For example, in alcohol ads, using a fisheye lens to shoot whiskey bottles, the background neon lights can be blurred into circular spots, creating a psychedelic atmosphere; in jewelry ads, using a fisheye lens to surround a diamond necklace in low light, the large aperture captures the starburst effect, highlighting the dazzling luster of the jewelry.
Large aperture fisheye lens supports low-light shooting
5.Hyper-realistic scene construction
The distortion of fisheye lens and large aperture blur can break the limitation of physical space, create a sense of fantasy, and create more creative and unique advertising images, enrich the expression of advertising, and enhance the artistry and interest of advertising.
For example, in beverage advertisements, fisheye lens is used to shoot beverage bottles from above, and the bottle mouth “swallows” the clouds in the sky, implying coolness and refreshing; in home appliance advertisements, fisheye lens is used to shoot the inner drum of washing machine, and high-speed shutter is used to solidify the vortex of water flow, showing the cleaning power of “black hole”.
Large aperture fisheye lens can create ultra-realistic scenes
6.First-person perspective immersion
The edge distortion of the fisheye lens can simulate the effect of human peripheral vision, which is suitable for creating a subjective perspective. For example, in children’s product advertisements, using a low angle to shoot toys and imitate the exaggerated perspective of a child looking up can enhance emotional resonance.
For example, in the Lego advertisement, the fisheye lens shoots the “Giant Kingdom” room from the perspective of the building block man, conveying a childlike worldview; in VR equipment advertisements, the fisheye lens shoots the virtual world in the headset, suggesting an immersive experience.
In summary, large aperture fisheye lenses can give advertising photos a unique artistic expression by highlighting product features, enhancing scene atmosphere and sense of space, and enhancing advertising creative expression in advertising photography, helping advertising works stand out and attract the audience’s attention, thereby achieving better publicity effects.
Final Thoughts:
ChuangAn has carried out the preliminary design and production of fisheye lenses, which are widely used in various fields. If you are interested in or have needs for fisheye lenses, please contact us as soon as possible.
Post time: Jun-13-2025
